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Have you ever found yourself in a rut? That moment when everything is going wrong and you’re just not inspired to do anything any more? The same thing happened to me this winter. I had already begun my journey into audio design, but for some reason the energy just wasn’t there anymore. I had fallen into that ugly habit of being “creatively idle”. It was that moment when you have tried so many times to break out of your slump, but it always seems like things are never going to change, so why bother trying? But then something happened. I was offered the opportunity to design two custom kits for a fairly major electric guitar company. My excitement was palpable, but I knew it would take more than that to bring back my creative drive. I never stop learning; I never stop trying to improve, and right then I knew that creating kits for this company would be the perfect way to get serious about audio design. So I agreed to help them out, and spent the next few months designing tons of custom layouts for their upcoming products. At first this project seemed relatively easy; there wasn't much technical information given other than “You need to make sure you include all these controls”. I wanted to make my kits as factory friendly as possible, and I spent a lot of time figuring out how to keep things looking as professional as possible. Then the specifications got really picky and I was starting to run into some problems. Having a background in product design, I was used to dealing with a lot of technical specifications and having to work around the fundamentals of industry standards, but this input felt downright oppressive. It was as if every word they said was meant to limit creativity. And if you’ve ever worked with engineers, you know how this feels. They do their best to take all the fun out of it! You can always tell if an engineer is done speaking when the room goes deathly silent and everyone starts staring at their shoes. One thing that wasn't hard about this project was making my first kit sound amazing. I did all my design work over the phone with the engineer, which was a pretty awesome experience. I could visualize how I wanted it to sound, and then when we sent it off for final testing it sounded just like what I was imagining. Incredible! The hardest part of this project by far was managing my expectations. In order to have a successful company, you have to have a trust in your designer - so much so that they can almost become a salesperson for yourself. You have to be able to communicate the idea of what you’re trying do without offering up all your ideas and misinformation along with it. cfa1e77820